Web Directions North 2008

• Key points:
  • Understand innovation
  • Model your customers
  • Spend time with details
• Experts are saying we’ve hit the wall when it comes to innovation and efficiency.
• Extraordinary results can’t be forced.
• Innovation comes about while crafting the details of a solution.
• ”…focus on people and their problems…”
• Any behavior change needs to be understandable.
• The product/solution needs to survive the long term.
• Look for insights:
  1. Find a gap to fill.
  2. Look for scarce/weak support.
  3. Redefine and augment existing features.
  4. Look for surprises.
  5. Combine related behaviors.
  6. Look for user emotions.
  7. Examine spaces formally crossed out.
  8. Rethink features that don’t match behavior.

Indi highlighted a number of examples and analytical methods that are discussed in more detail in her upcoming book: “Mental Models: Aligning Design Strategy With Human Behavior”.

Posted by Jeff on 31/01/08 at 10:15 am